How to run a competition on Facebook (and not break their rules)

Competitions on Facebook are a great way to build awareness and grow engagement.

Check out the awesome results from this competition we created for the Bundaberg Arts Festival:

In just a few days the post has had 102 likes, 57 comments and 21 SHARES!

The post has been seen by 6,788 people so far!

That is a lot of new people finding out about the 2015 Bundaberg Arts Festival and Opening Night.

Why would you create a competition for your business?

1. Build awareness of your product, service or event
2. Launch a new product
3. Celebrate something
4. To give back to your fans, customers and Facebook community
5. Because it’s fun!

What you need to know before you start

The rules have changed recently in regards to competitions on Facebook. Here’s what you need to know:

1. Read the Facebook terms and conditions https://www.facebook.com/business/news/page-promotions-terms
2. Don’t break them or you could have your page deleted. Specifically, you cannot:
– Ask people to tag themselves in photos they are not in
– You can’t make “sharing” the competition to their personal timeline a condition of entry.
– ie. No “Share to Win” or “Like and Share to Win”
3. Things you must do:
– Have an acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
4. Note a “give-away” is different to a competition and can be easier to run
5. Plan your competition to appeal and attract your ideal customers. Otherwise, you could end up with a whole lot of new people engaging with your post who will never be your customer and never engage with your page again. They’re just liking your page to win something 🙁

The steps to creating a competition:

1. Decide on a prize that will appeal to your customers and target market. Make sure it’s a good prize with value (otherwise no one will enter).
2. Create your rules for your competition (ie how you will choose the winner, the wording you will use etc).
3. Make sure everything abides by Facebook’s terms and conditions.
4. Create an attention-grabbing image to accompany your competition post
5. Advertise your competition with Facebook advertising, targeted to your ideal customers.

We hope this helps and look forward to seeing what you come up with.

Remember, if you don’t have the time to do this yourself, get in contact with us!

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