If you’re thinking about using video to build your business chances are, you’re not sure where to start. We’ve asked Pluggas to explain what services might suit your business so you can make an informed choice.
We believe there’s a few strategies you should be considering when using video to promote your business. While content can depend on both your budget and your type of industry, the principals remain the same.
Here are a few things to consider when making a decision about video marketing:
Using video on your website is a great way to increase conversions. We recommend using it both on your ‘Front Page’ to explain your products and services but also to tell your story on your ‘About Page’. Because video is so powerful you only need a few well-made ones to truly showcase your business and even a small budget can get you all the videos you need.
With so many businesses competing for attention, having super unique and engaging content is a must. Videos get far better responses than any other media and the play button is the most effective call to action on the internet. Consider if you want regular engagement or just a few once off videos to promote a new product.
A local business that markets its products and services directly to the public should consider regular content aimed at building a strong following. Surely, a few good videos can be just what your followers want to see to re-engage with you.
If you rely heavily on Google searches then YouTube is the most important platform for you when it comes to video. Not only do videos rank in searches but they also auto-embed into emails. If all your new customers come from Google and online searches then focus your energy on building a strong YouTube channel and offer your best content.
For many local businesses competing with big business for YouTube views is just not feasible but you could also benefit from some targeted videos answering questions your ideal customers would ask and from showcasing your business. It helps to prove you’re an expert and a strong loyal following is worth far more than a massive one that isn’t really engaged in you.
Regular video vs one-off package
Staying fresh is the key to engagement so if you have the budget, regular video can make a big difference in your YouTube and social media following. We recommend 1 video a week for best results.
Businesses that are launching a new product or starting a new marketing campaign might just benefit from a one-off package that fills all the gaps they currently have. So consider where the bulk of your customers come from and focus on there first.
So, what is right for your business?
When it comes to deciding on what you need it’s as easy as identifying where your strongest following is and market directly to them.
Your clients want to hear about you and your services but they also want value from you, so make sure your content is enriching their lives or their business.
If you would like to know in more detail how video can be applied to your business ask us how we can include regular videos or a package to supercharge your marketing. We work closely with Pluggas to make sure you get the right videos for your business.