About

Eight years may not seem like much, but it’s several lifetimes in digital years (think about what your phone was capable of back in 2012)!
That’s how long Wide Reach Social Media has been offering social media marketing services and training throughout South East and Central Queensland.
Here’s our story:
The Founders

Dan Willersdorf
Co-Founder
Dan co-founded the company that would become Wide Reach Social Media in 2012. He served as Operations Manager from the company’s inception until November 2018. In that capacity, he coordinated business development and worked alongside clients from throughout the region to develop and deliver thousands of creative social media campaigns. Together with his co-founder, Katrina, Dan successfully managed the professional social media activities of well over 100 clients and hosted informative workshops to help local businesses go digital on their own. These and other services toward the community earned him the prestigious Queensland Community Digital Champion award in 2016.

Katrina Carey
Co-Founder
2012 – First Steps
Way back when Social media marketing was still a hazy-sounding concept that few companies saw the value of, Dan Willersdorf and Katrina Carey started a Social Media Marketing company in Bundaberg called Wide Bay Social Media. As the name implied, the business’ sourced clients in the Wide Bay area of Bundaberg, Gladstone, Hervey Bay and Maryborough. They offered social media packages and training sessions with a focus on Facebook.
Part of the inspiration for this came from Dan’s experience building websites with his previous company, Websites Made For You. It convinced him that specialist services were the key to companies succeeding with Social Media so he and Katrina set out to provide just that. Bevan of Catalyst Directions had been running Facebook workshops at the time but refocused his company on Web services allowing WRSM to specialise in an uncluttered field.
2014 – A Name Change
After two years of operating as Wide Bay Social Media, the decision was made to rebrand as Wide Reach Social Media. This gave the company a broader appeal allowing for marketing a little further afield while retaining its roots as a small local business.
2015 – A New Venture
Dan and Katrina launched the Social Media Success website and weekly subscription service. This publication gave businesses more information on what was possible with Social media by highlighting outstanding success stories.
2017 & 2018 – Awards
Dan was awarded the title of Queensland Community Digital Champion in both 2017 and 2018 for his work supporting Queensland businesses in marketing socially.
2018 – Catalyst acquires Wide Reach Social Media
For years Catalyst and Wide Reach enjoyed a strong business relationship and collaborated to give clients combined social and website solutions from time to time. When Dan and Katrina decided to pursue a different path, Bevan was the natural choice to acquire WRSM. This allowed Catalyst to return Social Media to its portfolio with an already tested brand and team.
Find out more about Catalyst Directions
The power of two

Some of you have been following our journey since we were Wide Bay Social Media and have become a part of the family, so to speak. We’d like to reassure you that the company you know and love is still here. In fact, with our position as a part of Catalyst Directions, we’re able to provide even more services and work more efficiently with the support of a larger team.
It’s the next stage in our evolution!
The Social Team

Bevan Moller
Director

Lucinda Templeton
Office Manager

Myla Leono
Social Media Production Coordinator

Liliana Harris
Social Media Content Creator

Jaiden Millett
Social Media Content Creator

Ronan Budd
Social Media Content Creator

