Why should I choose social? (vs traditional media)
Social Media allows businesses to reach customers at any time, day or night with content that matches their interests and makes them want to learn (and spend) more. That’s absolutely miraculous from a marketing standpoint! Even with a relatively modest advertising budget, a small company can leverage a strong social media campaign to gain followers and increase Sales.
Traditional media like radio, television and newspapers just can’t match that precision. That’s not to say there’s no place for them in your strategy but from the looks of things, the future of marketing is social and digital.
Can I measure my ROI?
Your Return On Investment is how much you get back for what you spend and measuring this is essential to any marketing strategy worth its salt. We monitor key metrics of all the campaigns we implement and regularly provide reports so you’re in the loop when it comes to our progress towards your goals.
Why do I need a strategy?
Social media is easy…when you’re doing it for personal use. It gets trickier when you try to use it for business and the stakes get higher than having your posts liked or shared in a fairly small group. You need a strategy so you can plan content ahead with your customer base’s interests in mind and reliably funnel traffic from social to your website. That’s how you convert people from being merely curious to loyal customers.