The power of INBOUND
Those of us who remember the way marketing used to be might find that inbound marketing a little odd. It’s meant to engage customers by providing valuable content and solutions instead of intruding on whatever it is they really want to do because we assume they won’t turn away.
Old-school outbound marketing techniques were much more effective when fewer options for entertainment and information were available. Nowadays, there are nearly infinite other things your potential customers can pay attention to if you don’t provide some kind of value when you try to connect.
With the following inbound marketing tools, you can easily attract and retain today’s busy customers:
Pick a goal. Whether you’re trying to get your business known, get a specific item off the shelves or have more people call about your services, we can tailor Google Ads to that. We’ll ensure that only people in the right geographic area who have performed a search related to your product or service see your ad. Once your campaign is up and running, we’ll monitor the reports and insights to get the most mileage out of your most successful campaigns and adjust any that don’t perform as well until we reach perfection.
It can feel intuitive to almost yell your message over social media but that’s a common mistake. The key to social media isn’t ‘blasting’ it is attracting. By posting regularly, responding promptly and encouraging engagement you build a sense of community. Your followers stop feeling like they’re being marketed to and sometimes, they may even start marketing for you as well. We’ll work with you on a plan to make that happen and follow the data to focus our attention on successful campaigns.
Electronic Direct Marketing can help you onboard new clients, remind previous customers that you’re still around (and awesome) or drum up excitement for an event or product launch. We can help you establish a strong mailing list and stay active (but not too active) in their inboxes to drive sales steadily over time.
A great website is even better with a great blog. That means posting high-quality content that establishes your brand as an authority in your field on a regular schedule. If that seems daunting, don’t worry. Our team can take your ideas and updates and turn them into blog posts your customers look forward to that keep your website fresh so it ranks higher on searches.